Too good to be true?

What really happened at our blind wine tastings in Rotterdam

Let's be completely honest. When you visit VinPop.nl and read that our algorithm can scientifically calculate your dream wine using molecular data... you probably think to yourself: “No way, that’s too good to be true.”

Don't worry, your skepticism is completely normal. To prove that there are real humans and real science behind the code, we came to meet you right where life happens: at the MicroLab and StartDock coworking spaces in Rotterdam.

The movie catalog syndrome

Choosing a wine today is a bit like trying to pick a movie on a Friday night without any recommendations. You find yourself staring at a list of 100 movies: you spend 30 minutes searching without being able to decide, and you end up falling asleep out of exhaustion without watching anything, or worse, picking a bad movie. How many of us have been in this exact situation?

Fortunately, with Netflix or Spotify, we are guided. Yet, in the wine world, we keep buying bottles based on:

• 🥇 Gold medals stuck on the bottles (without having the slightest idea of who gave that medal, or how).

• 📝 Notes from journalists or experts who impose a 100% subjective point of view.

• ⭐ Reviews on mobile apps left by strangers who don't share your tastes at all.

The problem? All of this is 100% subjective. This traditional system tries to homogenize tastes and opinions, as if we all had the exact same palate and the exact same brain.

Less stress, more pleasure

During our evenings in Rotterdam at MicroLab and StartDock, we did the exact opposite. Freed from the stress of the label, participants could simply enjoy their glasses and chat with each other, instead of spending 10 minutes staring at bottles trying to guess what was inside.

It's the total opposite of the classic retail experience, where you spend 15 minutes hesitating in an aisle only to walk away with a disappointing bottle that might ruin a romantic evening. With VinPop, you get the exact bottle that matches your tastes right away, without any hesitation, ensuring you have a great evening.

The proof is in the numbers: we are all unique

When analyzing the data from the 40 people who took our quiz during these events, the conclusion was stark: the answers were incredibly diverse. No one likes wine the same way, because our sensitivity to acidity, tannins, or sugar is unique. The industry tries to standardize us, but our biology resists!

And yet, by crossing these unique profiles with the molecular structure of the wines from our tasting, the verdict was clear: in over 95% of cases, the wine calculated by the algorithm was the person's absolute favorite of the evening.

It's not magic, it's science. Our lab analyzes the chemical components of every wine to mathematically match them to your habits (like the way you like your coffee or chocolate).

VinPop is simply your guide to save you time and money. If you're still hesitant to order your Calibration Kit, remember that our guarantee is 100%: if you don't like a wine, we will refund you.

Ready to unlock your first Wine Playlist? 👉 Take the quiz and order your Calibration Kit now