Step01
Start with the Test Kit
3 bottles, €29.90, free shipping. Hand-picked to map the full range of your palate.
Get my Test Kit for €29.90
VINPOP.NL
Step 1 of 3 • Your 4th bottle is free
For people who love wine, not wine status.
Find the wines you will love. It starts with 3 bottles for €29.90.
Taste them at home and rate each one in ten seconds: Dislike, Like or Love. We measure your taste in our lab, and from then on every bottle we send is matched to it. No critics, no guessing. Free shipping and a Taste Guarantee.
3 wines • €29.90
Free shipping
Taste Guarantee
4th bottle free for 48h after email signup
Three bottles in. A lifetime of wines you love.
A simple path from first tasting to smarter wine boxes, built from your ratings and the analytical profile of each wine.
Step02
Rate each one
Love, Like, or Dislike. Ten seconds a bottle, no tasting notes, no homework.
Rate my winesStep03
Get your Smart Wine Box
Every bottle matched to your taste and scored before it ships. The more you rate, the sharper it gets.
Build my Smart Wine Box
Before VinPop
Buying wine is a gamble.
- Guessing from the label
- Confusing wine jargon
- Pushy sales advice
- Bottles you never finish
After VinPop
Wine that fits you.
- You rate a few wines
- We measure taste in our lab
- Every bottle matched to you
- No critics, no guessing
wines rated by customers
happy with at least one bottle
taste, rate, match
See how VinPop works
Adrien, the founder of VinPop, explains in less than a minute how to stop guessing and choose wines that better match your taste.
Real wines · No subscription · Taste guarantee
Start with the Test KitStep 1: Start with your Test Kit.
Receive 3 wines, rate them, and help VinPop learn what you actually enjoy.
€29.90
✓3 wines selected to learn your taste
✓Free shipping included
✓Taste Guarantee
✓Optional 4th bottle free for 48h after email signup
Not a subscription. A starting point.
The Test Kit is not the final product. It gives VinPop your first taste signals, then we match them with lab-analyzed wines to build future Smart Wine Boxes around your actual palate.
Why it reassures customers
They can see the wines before ordering, understand the value, and know the next recommendations improve through ratings plus analytical wine data.
Step 3: Your next box gets smarter.
Once you rate your Test Kit, VinPop matches your taste with lab-analyzed wines. Your Smart Wine Box is built from measurable taste similarity, so every bottle has a reason to be there.
✓Safe Picks: analytically close to wines you loved.
✓Close Matches: similar taste profiles to wines you liked.
✓Discovery Picks: new styles that still stay inside your taste zone.
Built from your ratings
The Taste Guarantee
If your first kit isn't a match, we replace it. On us.
We're that confident in the method. Taste your kit and rate it honestly. If it misses, tell us and we'll send a fresh set tuned to your ratings and our lab-based taste analysis.
100%
MATCH OR
REPLACED
REPLACED
Adrien Coutant
Built by a former winemaker who was tired of wine being too complicated.
VinPop was created to make wine easier, more personal and less intimidating. The goal is simple: help people enjoy wine without having to become experts.
Meet the founderQuestions before your first box?
Do I need to know wine?
No. Just rate each wine Love, Like or Dislike.
Is it really personalized?
Yes. Your Smart Box is built from your own ratings and lab-analyzed wine profiles, not an average customer profile.
Can I see the wines before ordering?
Yes. You can see the wines and their value before ordering your Test Kit.
Is it a subscription?
No. Start with the Test Kit. You choose a Smart Wine Box only after that.
Why choose VinPop
VinPop vs. subjective wine discovery
We do not buy into labels, critic scores, medals, or influencer opinions. We compare wines by measurable taste similarity in the lab.
| Feature | VinPop | Other online wine stores | Wine clubs | Super market |
|---|---|---|---|---|
| Based on objective wine similarity | ✓ | ✕ | ✕ | ✕ |
| Uses your ratings, not subjective opinions | ✓ | ✕ | ? | ✕ |
| Lab-analyzed taste profile | ✓ | ✕ | ? | ✕ |
| Not using any critic scores, medals, influencer hype | ✓ | ✕ | ✕ | ✕ |
| Works without wine expertise | ✓ | ? | ? | ✕ |
| Starts with a small test kit | ✓ | ✕ | ✕ | ✕ |
| No subscription lock-in | ✓ | ✓ | ✕ | ✓ |
| No risk to be disappointed | ✓ | ✕ | ✕ | ✕ |
Real customers. Real wine. Real feedback.
Customers test VinPop at home, taste the wines and give simple feedback. That helps make their next selection better.
"Quiz worked amazing and without any expectations I've become really impressed. Received my order today, 2 bottles with 96% match and I am disagree with test because match is 100%."
Maria Tereshchuk, Trustpilot 5★"Fast delivery, great WinePlaylist selections tailored to your taste, and excellent quality at affordable prices. Highly recommended if you're looking to discover new favorite wines!"
Laura, Trustpilot 5★Stop guessing. Start tasting.
Three bottles. Ten seconds of rating per bottle. Then a box that finally gets you. Start from €29.90.
Start with the Test Kit for €29.90Free shipping · Taste Guarantee · Pause later whenever you want