Step01
Start with the Test Kit
3 bottles, €29.90, free shipping. Hand-picked to map the full range of your palate.
Start with the Test Kit for €29.90
VINPOP.NL
Lab-analyzed wines • Built by a former winemaker
Stop wasting money on wines you don’t like.
Start with 3 wines, rate what you receive, and unlock Smart Wine Boxes matched through lab analysis, not subjective tasting notes or wine snobbery.
3 wines • €29.90
Free shipping
Taste Guarantee
Three bottles in. A lifetime of wines you love.
A simple path from first tasting to smarter wine boxes, built from your ratings and the analytical profile of each wine.
Step02
Rate each one
Love, Like, or Dislike. Ten seconds a bottle, no tasting notes, no homework.
Rate my winesStep03
Get your Smart Wine Box
Every bottle matched to your taste and scored before it ships. The more you rate, the sharper it gets.
Build my Smart Wine Box
Before VinPop
Buying wine is a gamble.
- Guessing from the label
- Confusing wine jargon
- Pushy sales advice
- Bottles you never finish
After VinPop
Wine that fits you.
- You rate a few wines
- We measure taste in our lab
- Every bottle matched to you
- No critics, no guessing
Built by someone who knows how wine is made, not by generic review scores.
Each wine is analyzed and compared by taste similarity, so matches are based on what is inside the bottle.
Your ratings make the next selection sharper. If the first kit misses, we replace it.
See how VinPop works
Adrien, the founder of VinPop, explains in less than a minute how to stop guessing and choose wines that better match your taste.
Real wines · No subscription · Taste guarantee
Start with the Test KitStep 1: Start with your Test Kit.
Receive 3 wines, rate them, and help VinPop learn what you actually enjoy.
€29.90
✓3 wines selected to learn your taste
✓Free shipping included
✓Taste Guarantee
✓Optional 4th bottle free for 48h after email signup
Not a subscription. A starting point.
The Test Kit is not the final product. It gives VinPop your first taste signals, then we match them with lab-analyzed wines to build future Smart Wine Boxes around your actual palate.
Why it reassures customers
They can see the wines before ordering, understand the value, and know the next recommendations improve through ratings plus analytical wine data.
Step 3: Your next box gets smarter.
Once you rate your Test Kit, VinPop matches your taste with lab-analyzed wines. Your Smart Wine Box is built from measurable taste similarity, so every bottle has a reason to be there.
✓Safe Picks: analytically close to wines you loved.
✓Close Matches: similar taste profiles to wines you liked.
✓Discovery Picks: new styles that still stay inside your taste zone.
Built from your ratings
The Taste Guarantee
If your first kit isn't a match, we replace it. On us.
We're that confident in the method. Taste your kit and rate it honestly. If it misses, tell us and we'll send a fresh set tuned to your ratings and our lab-based taste analysis.
100%
MATCH OR
REPLACED
REPLACED
Adrien Coutant
Built by a former winemaker who was tired of wine being too complicated.
VinPop was created to make wine easier, more personal and less intimidating. The goal is simple: help people enjoy wine without having to become experts.
Meet the founderQuestions before your first box?
Do I need to know wine?
No. Just rate each wine Love, Like or Dislike.
Is it really personalized?
Yes. Your Smart Box is built from your own ratings and lab-analyzed wine profiles, not an average customer profile.
Can I see the wines before ordering?
Yes. You can see the wines and their value before ordering your Test Kit.
Is it a subscription?
No. Start with the Test Kit. You choose a Smart Wine Box only after that.
Real customers. Real wine. Real feedback.
Customers test VinPop at home, taste the wines and give simple feedback. That helps make their next selection better.
"I finally stopped guessing and found wines that actually fit my taste."
VinPop customer"It felt simple and honest: taste, rate and then get better choices."
VinPop customerStop guessing. Start tasting.
Three bottles. Ten seconds of rating per bottle. Then a box that finally gets you. Start from €29.90.
Start with the Test Kit for €29.90Free shipping · Taste Guarantee · Pause later whenever you want